Initially, they dubbed this the "Facebook of the Enterprise" but then they realized that the word "Facebook" is synonymous with the word "productivity killer" in the corporate world. I've had a chance to mess around with this feature in the development instances and I have to say, it's interesting. Essentially as I understand it, the application (Salesforce.com) will now speak to the user. The user dictates what they want to follow and as those records become updated, ...
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